This reads more like how to get more bang from your content buck by upcycling social posts into a newsletter or blog, which in itself is a good idea. I like the

This reads more like how to get more bang from your content buck by upcycling social posts into a newsletter or blog, which in itself is a good idea. I like the process for turning in the moment comments into a more structured article. That said, I am a little disappointed because I expected the article to be more about encouraging people to integrate social posts into a website and keeping old content available despite seo pressures to get rid of old stuff. As far as I'm concerned, I won't shut down old blogs and they still serve their niche purpose for new visitors 15 years later even if I don't add new content. I wouldn't put this much effort in a newsletter that no one new can access past sending... that seems like as much waste to me as a message in slack, except more effort was put in.