I'm sympathetic to the idea of people choosing to enjoy art however they like ("death of the author", etc.). However, I'm also sympathetic to the idea that an a

I'm sympathetic to the idea of people choosing to enjoy art however they like ("death of the author", etc.). However, I'm also sympathetic to the idea that an artist can have a certain specific sort of experience in mind, and that they're welcome to tailor the art in order to nudge people in the direction of that experience. I don't think it's creepy to attempt to guide viewers towards a specific experience, because that's basically just the process of making art in general; if you're making a horror movie, you shouldn't feel bad for not appealing to people who wanted to see a romantic comedy.