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> Except Apple can't tell a good story about what you're actually supposed to do with the [Vision Pro] that people believe and buy in to. The funny thing is th
by kelnos 2y ago
> Except Apple can't tell a good story about what you're actually supposed to do with the [Vision Pro] that people believe and buy in to.
The funny thing is that Apple is usually good at waiting to build and sell a product until customers are ready for it and want it (even if they don't realize they are ready and want it).
Vision Pro is a still just a cool tech demo. A very cool and very impressive tech demo, but still a tech demo. I don't mean that to say that it can't be a useful product, but Apple built it without a real market for it.
Maybe that's ok: maybe they need to build and sell the tech demo now in order to refine the tech so they can get to the actual product, with the real story, that they'll sell 5 or 10 or whatever years from now. Or maybe... yeah, maybe it's just a flop.
- hinkley 2y agoThey also finish the product to a degree that more pedestrian companies feel is grandstanding and thus dismiss it. Instead of learning about UX sensitivity and the paradox of choice, they write it off as a fluke. A forty+ year fluke at this point. What people “want” and what they will enjoy are rarely the same. Giving them fifty models of laptop is what focus groups think will make customers happy but it just fractures your attention to detail. It only makes a few customers happy. Probably less people than Apple’s market share. My ex used to practically scream at her laptop until I bought her a MacBook. Most expensive present I ever gave but the best investment in peace and quiet.