This is one of the cancerous outgrowths of "know your customer". It becomes "know everything about your customer" which becomes "control everything your custom

This is one of the cancerous outgrowths of "know your customer". It becomes "know everything about your customer" which becomes "control everything your customer does." This obsession with omnipotence, with a handful of billionaire techbros getting high off the ecstasy of absolutely controlling the other eight billion people on the planet, is why we're all fucked.