Exactly! Every restauranteur knows the steak draws the attention but you pay your bills with baked potatoes and creamed spinach. There are only a handful of res

Exactly! Every restauranteur knows the steak draws the attention but you pay your bills with baked potatoes and creamed spinach. There are only a handful of restaurant that are able to operate on that level, but the food loses money so you can make money on the cook books or merch or other opportunities (or even other restaurants. I promise you craftwich and craft have very different operation budgets/profitability).