I liken it to the impulse aisle at the grocery store. In my experience, they will send you discounts (BOGO) or free stuff when you're most likely to buy. One o

I liken it to the impulse aisle at the grocery store. In my experience, they will send you discounts (BOGO) or free stuff when you're most likely to buy. One of my teammates and I both installed their mobile app. I would get free coupons for like nachos or a taco on the days that I regularly went, usually in the mornings and the coupons were only good for about 24 hours. Conversely, my hockey teammate used to get his later in the afternoon because he was religious about stopping on the way home from our gams which was usually pretty late at night. They're banking on (and usually right) that if they give you a small carrot for something free, you'll use the app to buy more stuff. In my experience it really took a lot for me to not buy more than I needed. So I would include the freebie along with whatever else I was buying to try and save a buck or two. Whereas my teammate would get his normal order plus whatever freebie they were offering. either way, it worked. Many times instead of going somewhere else, I would go there, and use their mobile app and get my freebies.