He trademarked “chili crunch” which is just what that food is called. It’s like trying to trademark “breakfast cereal” or “hot sauce”. If it had gone to court

He trademarked “chili crunch” which is just what that food is called. It’s like trying to trademark “breakfast cereal” or “hot sauce”. If it had gone to court he would have lost eventually since other people had been using that name earlier for the same product, and it was too broad