The problem is that the trademark was too generic (chili crunch, to be exact) and he was going after brands that sold a product that had always been known as th

The problem is that the trademark was too generic (chili crunch, to be exact) and he was going after brands that sold a product that had always been known as that or crunchy chili oil, or chili crunch oil. He didn’t invent the food, and started going after small brands and people that had been selling it since before he had tried registering the trademark. He did eventually back down.