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> There is one and only one legal default under the GDPR: Do not track. This is immediately followed by every head of marketing (at least for US-based companie
by anticorporate 2y ago
> There is one and only one legal default under the GDPR: Do not track.
This is immediately followed by every head of marketing (at least for US-based companies) asking "Okay, so how do we track those people?"
I'm not saying this is right. But it is reality. We normalized for two decades marketing leadership having the expectation that they can track every interaction, and prying that data away has been painful, especially for folks who really want to do the right thing but are told otherwise by their managers.
- MereInterest 2y agoI agree, and that's why I try to avoid any prevarication on the point. Because the head of marketing will at some point ask developers to break the law. Treating privacy law as a grey area gives the marketers more room to pressure developers, and more room to throw developers under the bus afterward.