$18 + shipping for a 5 pack on his own website. $97 with free shipping for 30 packs. Maybe I'm seeing different prices since I'm in Canada? Even at $3.23 for t

$18 + shipping for a 5 pack on his own website. $97 with free shipping for 30 packs. Maybe I'm seeing different prices since I'm in Canada? Even at $3.23 for the bulk price, it is an expensive bowl of ramen. I buy my chili crunch from an asian market, and both their fresh stuff and their packaged imported stuff is cheaper and tastes better. David Chang's advantage is that he is selling in normal grocery stores so there isn't really competition. Put his stuff on a shelf at an asian market where there is 5 or 6 different brands and a consumer base that has been buying this for years, and they won't sell.