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(1) Studies have shown that patron will make larger and more frequent orders when placed through an app rather than in person. This increases revenues. (2) The
by bregma 2y ago
(1) Studies have shown that patron will make larger and more frequent orders when placed through an app rather than in person. This increases revenues.
(2) The app gathers statistics. Marketing and sales are so addicted to massive amounts of all kinds of information they have trouble finding veins that are not collapsed and their coworkers all carry naloxone. In most organizations, the marketing and sales people make most product decisions and a mobile app is a (free) product distributed by the chain.
(3) Data collection. Not only can anonymized data be monetized, but selling data directly attributable to individuals is a major source of revenue for many organizations, and I doubt Taco Bell (or Yum! Brands in general) is not among them.
- eldaisfish 2y ago[flagged]
- bregma 2y agoIt came from someone for whom modern "AI" is indistinguishable from a Potemkin village.
- PaulHoule 2y ago(1) My advisor in grad school taught me to speak in bulleted lists (2) It's a habit I've been trying to break in the LLM age. (3) I am always telling Copilot to knock it off with those stupid lists and just talk normal.
- soperj 2y agothe LLM was trained on their posts.
- square_usual 2y agoNo LLM would make the naloxone joke - they're all too sanitized for that.
- JumpCrisscross 2y agoIn addition, price discrimination: you can offer deals in the app to price-sensitive consumers that don't cannibalise in-store sales from convenience-sensitive ones. Same concept as couponing.
- mrguyorama 2y agoWhich is a roundabout way to say what they actually do, which is to offer "price sensitive" consumers the same prices they used to offer everyone if they are willing to go through stupid hoops worth of "deals" and "coupons" and "engage with our app every day or else your Good Little Consumer (tm) score goes down and we stop giving you discount pricing", and then raise the prices for everyone else. Price discrimination is about raising prices.
- JumpCrisscross 2y ago> which is to offer "price sensitive" consumers the same prices they used to offer everyone You think coupons and deals (e.g. the constant stream of BOGOs, late-night specials, et cetera) are new?
- throw10920 2y agoI absolutely believe that these per-chain apps collect gobs of data, but I'm curious as to how valuable that actually is for them. Any idea what the going rate is for the kind of data that could feasibly be collected from restaurant apps?