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There are two Taco Bell locations in walking distance of my home. One is independently owned and the other is a corporate location. The independent location is
by Mountain_Skies 2y ago
There are two Taco Bell locations in walking distance of my home. One is independently owned and the other is a corporate location. The independent location is constantly priced higher than the corporate location. For some things like the Crave Box, the price can be as much as 67% more expensive but almost everything is at least 20% higher in price. The only exception are items that are part of an ad campaign that specifies price. In those cases, the independent franchise location fully participates.
The corporate is located on a major collector street with many other fast food options while the franchise location is in the transition zone between a walkable downtown and car oriented development but both have a drive-thru. Not sure if it's just corporate policy to keep prices at a low baseline for their locations or it's due to there being competition from other fast food restaurants nearby but it's just half a mile between them so a 67% price difference is pretty strange.