This isn't really surprising when you think about human nature. We tend to create rivalries where none should exist. Country vs country, state vs state, college

This isn't really surprising when you think about human nature. We tend to create rivalries where none should exist. Country vs country, state vs state, college vs college, high school vs high school, team A vs team B, boys vs girls, company vs company, department vs department, ... well, I think you get my point. People are tribal and competitive. Tech fanboyism is just an extension of that.