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Article mentions google has monopoly trifecta but doesn't clarify what that it is exactly. From the body I assumed it refers to the monopolies of: Operating Sy
by TZubiri 2y ago
Article mentions google has monopoly trifecta but doesn't clarify what that it is exactly.
From the body I assumed it refers to the monopolies of: Operating System, Browser, and Search Engine.
I don't see ads as being a monopoly, that's just the monetization system, of the core products. It's like saying they have a monopoly on money?
- bbor 2y agoThat's a great guess, partially because they're indeed involved in antitrust suits for all three of those at the moment! Plus the "attorney-client privelege" action as the metacherry on top. That said, I think they're talking about three monopolies within Display Ads: publisher network, ad exchange, and advertiser network. AKA "sellside", "the auction", and "buyside". I see what you're saying with monetization, but this is slightly different than what you're thinking of: this is "Display Ads", which is indeed a product (or, again, 3+ products) that they sell to others. A name you might know is "AdSense". The whole search part of their business is completely separate, and you're absolutely correct that they're a natural+benign monopoly over Google Search ads, just like Microsoft has a monopoly on Bing Search ads. But, again, this lawsuit is more about the little images and videos you see on blogs, news sites, forums, etc.