because Advertising has money to spend on its goals, and finds its money is better spent elsewhere, thus Journalism has lost its old revenue model and the busin

because Advertising has money to spend on its goals, and finds its money is better spent elsewhere, thus Journalism has lost its old revenue model and the business of Journalism is much worse off than it was about 20 years ago. Advertising never cared to support Journalism, Advertising cared to achieve its goals and Journalism was the best way to do it at the time.