You're right, I guess -- but if you want to build a competitive business in today's world, you simply need to collect a lot of personal information and do analy

You're right, I guess -- but if you want to build a competitive business in today's world, you simply need to collect a lot of personal information and do analytics on your website. If it were outlawed to place cookies on people's browsers, then it would be easy - Amazon.com would have only strictly necessary cookies, Facebook.com same, etc. But given it's possible to comply with the law by throwing up obnoxious banners, that's what these companies do, and you're basically forced to do, if you compete with them. Whether you blame 'capitalism' or 'the marketplace' for those things or, you believe 'the government' has the job of understanding this and putting in place laws that make it easier across the board, is kind of up to your political affiliation.