> Pack-a-day smokers do not give a damn about the black box (death label) warning on cigarettes. Probably not but I've seen not-a-pack-a-day smokers stop smoki

> Pack-a-day smokers do not give a damn about the black box (death label) warning on cigarettes. Probably not but I've seen not-a-pack-a-day smokers stop smoking also because of the warning labels. It's a constant nudge and if you are not that deep into the addiction it makes some people wonder if it's worth keeping the habit after seeing the throat cancer image for the 500th time. It's a nudge for the ones that might pick up on it, it's never going to be perfect (and not even designed for that) but at a societal level if that label made some thousands of people consider quitting smoking it's already done its job. Combine it with other nudges such as increasing taxes on cigarettes to absurd levels, education campaigns in schools, forbidding advertisement, so on and so forth, and changes happen. The label is just one part of a whole strategy, only judging it in a vacuum is the wrong approach.