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Did you know BMW was trying to make heating seats a subscription service? https://www.theverge.com/2023/9/7/23863258/bmw-cancel-heated-seat-subscription-microt

• gruez 2y ago
  I do, but how does what you said invalidate anything in my previous comment? I explicitly said that they'll keep such features as an upgrade, rather than making it free, which is totally consistent with what BMW is doing.
• raxxorraxor 2y ago
  They dropped it, but the damage to the brand cannot even be quantified. It is fully deserved though and they also stick to their on-demand features. Not really a car I would ever want to buy if they do not clean up management after such a farce. This is beyond not being a cool brand anymore.