From the patent: "Such systems and methods further further provide the opposite force to a user's natural inclination to seek minimal or no ads. These systems

From the patent: "Such systems and methods further further provide the opposite force to a user's natural inclination to seek minimal or no ads. These systems and methods may intelligently schedule variable duration of ads, with playing time seeking to maximize company revenue while minimizing the impact on user experience." They know users don't like it. They just don't care.