My hot take – we've gone past peak camera for most people. Yes, there is an audience that want more and more camera, and the pro caters to that. For a lot of p

My hot take – we've gone past peak camera for most people. Yes, there is an audience that want more and more camera, and the pro caters to that. For a lot of people they just want a pretty good camera that they can quickly capture their memories with, they don't really care for the phone to be wrapped in a camera with a dedicated button etc. I also think in terms of all the AI image processing vs. just giving a natural image the quality peaked at the iPhone 13. I think the camera button is neat, and of course no one is going to avoid an iPhone because of it, but I don't know if it's really going to drive sales more any other small iteration would. Again, the innovation continues to comes from software features.