We deal with this every day. An interesting trend is that we've seen more people buying from ticketmaster (since events are selling out & season ticket sales ar

We deal with this every day. An interesting trend is that we've seen more people buying from ticketmaster (since events are selling out & season ticket sales are down) even when tickets on the secondary market are cheaper and "below face". It's ridiculous how obsessed people are with face value even when it's arbitrary and doesn't really mean anything; it gives them a sense of fairness. Also, venues have incentive to sell out as higher margins are associated with concessions, alcohol sales and merchandise. Teams might tell the newspapers they hate the secondary market, but in reality, the majority of them love it. Some even cater to it.