You can have the regulators choose who can slap a "gluten free" sticker on their product but still give people the freedom to buy products without the sticker.

You can have the regulators choose who can slap a "gluten free" sticker on their product but still give people the freedom to buy products without the sticker. Competition does not mean getting rid of or even lowering standards, just that if those standards are misaligned with real people's needs we're not stuck with them. Maintaining a known-flawed status quo is not being cautious. People suffer severely every day from inaccessible medical care. We can always return to the current system if we don't like a change, but until we actually try it we don't even know how much damage the status quo is doing.