I wonder if there's an alternative universe where Fog Creek pushed Kiln - their hosted Mercurial product - harder and exploited the mindshare of Stack Overflow

I wonder if there's an alternative universe where Fog Creek pushed Kiln - their hosted Mercurial product - harder and exploited the mindshare of Stack Overflow somehow. Perhaps if they'd tried to get open source projects and their maintainers onto a shared platform to manage both code and (potentially paid) support they would have earned a mention here.