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$2.4bn over 4 companies + panasonic and 12 projects isn't a huge amount, relatively speaking. And I imagine Hydrogen is also still being pushed. EVERYONE knew
by Malidir 2y ago
$2.4bn over 4 companies + panasonic and 12 projects isn't a huge amount, relatively speaking. And I imagine Hydrogen is also still being pushed.
EVERYONE knew China was coming, it was long clear that China saw the changeover from ICE to EV as an opportunity to become a dominant player.
Chinese companies are setting up local brands for different countries: https://www.bbc.com/news/articles/c74jgk1kw87o https://www.bbc.com/news/articles/c74jgk1kw87o and making cars that appeal to western tastes.
Japan's main problem is that they are stubborn - the Koreans and Chinese bought in european designers and made cars look to Western tastes. Japanese cars look like Japanese cars.
- surgical_fire 2y ago> Japanese cars look like Japanese cars. And yet I think Toyotas are extremely common in the west. Would they really benefit by looking like everyone else?
- Malidir 2y agoLexus would for example - far more reliable and engineered than the European premium ones but, in my opinon, have never looked the part. Even the Lexus performance coupe's. Compare Volvo suv designs to lexus!
- surgical_fire 2y agoFunny, I kinda like how Lexus looks. And I certainly see more of those around than Volvos.
- soco 2y agoI know some people who weren't very pleased when Volvo was sold to China and switched their preferences. Could it be a trend?
- hifix 2y agoI definitely agree on your last point, big fan of a lot of the recent designs that have come out of Korea. A sort of boxy, cyberpunk look in models like the Hyundai Grandeur and IONIQ 5 - and the Hyundai N Vision 74 concept looks amazing.