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That's because the privacy violations are driven by government and deep state interests. Advertisers don't need or want the personal data. They're just taking
by otabdeveloper4 2y ago
That's because the privacy violations are driven by government and deep state interests.
Advertisers don't need or want the personal data. They're just taking the blame for it because knowing the truth is not comfortable for the public.
- StressedDev 2y agoAdvertisers absolutely do want people’s personal data. It helps them build better dossiers on individuals. This helps them target ads. Improving ad targeting improves publishers and advertisers profits because consumer responses to advertisements increase as advertisement relevance increases.
- otabdeveloper4 2y agoAdvertisers want broad demographic groups ("English-speaking zoomer from a middle income family"), or anonymized cohorts with known statistical distributions. ("Cohort DFHY12 has 13 clicks versus cohort KHFD35's 145 clicks.") Personal data ("A John Connor from Stockton, CA has bought 359 FPV drone parts last month") is the purview of law enforcement and state-level actors.
- rrr_oh_man 2y agoHaving worked with advertisers this is absolutely true. But if they have the latter data they'll sell it in a heartbeat.
- 0xEF 2y ago> deep state Lol. Did you misspell profits? You make it sound like some magical grand conspiracy. It's profits. Always has been, and we buy into it because we are consumer whores. The corporations are in charge, so there's your "deep state," I guess, a bald-faced hornet people like you love to keep pretending is something else.
- otabdeveloper4 2y agoPersonal data is very hard to turn into profits. Adtech wants statistical distributions, not granular personal data. You can turn personal data into statistical distributions with enough effort, but that's expensive and fraught with legal perils when you can get the same statistical distributions easier and cheaper with conventional statistical methods.