I feel like the better "model" would have been to make a free and open source language with some structure to lead it (even could have been in house only like s

I feel like the better "model" would have been to make a free and open source language with some structure to lead it (even could have been in house only like sql or something) and then create highly specialized tooling to go with the language sort of like Microsoft or Jetbrains does. I don't really condone this either, but at least it would have a chance to get off the ground. Its a reallyyyy hard sell to pay for a language just so that you can create software, especially something that sounds scary like Pascal. (idk anything about Pascal specifically but thats the vibe I get and I guess people will feel similarly) what happens if I build something with a proprietary language and the rug gets pulled out from underneath me? Thats the kind of concern people should have. Thats a LOT of trust before even starting programming. Especially when so many great languages with great ecosystems already exist for free and extensive examples and docs.