"by engaging in a systematic campaign to seize control of the wide swath of high-tech tools used by publishers, advertisers, and brokers, to facilitate digital

"by engaging in a systematic campaign to seize control of the wide swath of high-tech tools used by publishers, advertisers, and brokers, to facilitate digital advertising." IMO this is, by far, the most slam-dunk case against google, and the slow discovery of that fact is part of the reason I broke down while working there. This article is good, but just to make a complex issue a bit clearer: There are people who sell Display Ad space ("Publishers") and people who buy ad space ("Advertisers"). Google AdSense is a well-known name, but that's actually their division for small blogs and such -- the big bucks come in from news sites, homepages, and other high-traffic publishers that use a different product altogether. Google isn't a monopoly on the publisher side (say, ads on your "Google Home" screen in the Google app), and obviously isn't a monopoly on the advertiser side; the issue comes about in the middle of the two, the "Ad Exchange" side. Google runs the show, and has spent roughly infinity dollars to keep it that way, even though this whole segment (Display Ads) is a pretty small slice of their overall revenue. The graphic published by the DoJ does the best job of explaining the overall issue, and the pieces involved: https://www.justice.gov/opa/pr/justice-department-sues-google-monopolizing-digital-advertising-technologies https://www.justice.gov/opa/pr/justice-department-sues-googl... For example, they staved off Facebook's short-lived attempt to break into the exchange market (a meta-market, if you will!) by drowning the issue in money, then eventually doing the corporation equivalent of "I'll pay you $5 to fuck off": cartel formation. https://en.wikipedia.org/wiki/Jedi_Blue https://en.wikipedia.org/wiki/Jedi_Blue According to the draft lawsuit, Facebook agreed to reduce its participation in header bidding in return for "information, speed, and other advantages" that would come from staying with Google. Facebook allegedly would receive a guarantee of 90% of auctions regardless of the bids; 300 ms to bid (vs 160 offered to others), along with the ability to identify 80% of smartphone users and 60% of web users. But IMO by far the most egregious behavior was that time they made a cool $230M off "project Bernanke", so-named because it was deemed a "bailout" of Google's struggling Advertiser clients by favoring them in the Exchange auctions. Somehow said with a straight face! The absolute fucking brazenness of stealing from others to please your clients and grow your pocket book while honestly seeing yourself as the good guy helping out little mom n' pop advertisers is breathtaking. Article: https://adtechexplained.com/google-project-bernanke-explained/ https://adtechexplained.com/google-project-bernanke-explaine... Major points to anyone who can find the actual slides, they're made for middle managers so very digestible, and they have the hilariously illegal "ATTORNEY-CLIENT PRIVILEGE" warnings up top that Google is now known for. But somehow they're nowhere to be found as of today, even on Kagi. If nothing else, once the dust settles and the redactions clear this will be a fascinating snapshot of how normal, kind people are made to do wildly asocial things with a smile on their face. I never once met a single person at Google who wasn't kind, intelligent, and well-spoken. And yet...