Suggest starting here: https://developers.google.com/search/docs/fundamentals/seo-starter-guide https://developers.google.com/search/docs/fundamentals/seo-s...

Suggest starting here: https://developers.google.com/search/docs/fundamentals/seo-starter-guide https://developers.google.com/search/docs/fundamentals/seo-s... SEO stands for Search Engine Optimization, so SEO means the process of optimizing a web site for better discovery by search engines. The world of SEO teems with frauds and scams, people promising to get your site to the top with one weird trick, etc. Don't get fleeced. If you pay an expert make sure you tie payment to measurable results (using actual analytics). The search engines you care about have countermeasures to prevent the more obvious ways to artificially increase search engine rankings. You can do a lot with the content in the site, making the site friendly to crawlers, and getting other real sites to link to yours.