4 ms·
This isn't about browsers. It's about Display Ads, aka the images and videos you see on the side of blogs and at the start of shitty mobile games.
by bbor 2y ago
This isn't about browsers. It's about Display Ads, aka the images and videos you see on the side of blogs and at the start of shitty mobile games.
- riku_iki 2y agoI think complain actually about monopoly for segment of large high traffic sites which use "Publisher Ad Server", specifically newspapers and such.
- TZubiri 2y agoArticle mentions google has monopoly trifecta but doesn't clarify what that it is exactly. From the body I assumed it refers to the monopolies of: Operating System, Browser, and Search Engine. I don't see ads as being a monopoly, that's just the monetization system, of the core products. It's like saying they have a monopoly on money?
- bbor 2y agoThat's a great guess, partially because they're indeed involved in antitrust suits for all three of those at the moment! Plus the "attorney-client privelege" action as the metacherry on top. That said, I think they're talking about three monopolies within Display Ads: publisher network, ad exchange, and advertiser network. AKA "sellside", "the auction", and "buyside". I see what you're saying with monetization, but this is slightly different than what you're thinking of: this is "Display Ads", which is indeed a product (or, again, 3+ products) that they sell to others. A name you might know is "AdSense". The whole search part of their business is completely separate, and you're absolutely correct that they're a natural+benign monopoly over Google Search ads, just like Microsoft has a monopoly on Bing Search ads. But, again, this lawsuit is more about the little images and videos you see on blogs, news sites, forums, etc.