100% correct, they with their advertising agency invented the idea that 'diamonds are forever'. There's plenty online but below is a good overview: https://the

100% correct, they with their advertising agency invented the idea that 'diamonds are forever'. There's plenty online but below is a good overview: https://theeyeofjewelry.com/de-beers/de-beers-jewelry/de-beers-most-famous-ad-campaign-marked-the-entire-diamond-industry/ https://theeyeofjewelry.com/de-beers/de-beers-jewelry/de-bee...