3 ms·
An Apple Store is one of the least sales oriented retail environments. You can go in and play with stuff for hours, chat with people who work there who can’t ev
by dghlsakjg 2y ago
An Apple Store is one of the least sales oriented retail environments. You can go in and play with stuff for hours, chat with people who work there who can’t even make sales, and drop things off for them to repair. They don’t even have cash registers in most of them.
Most of the time I go into an Apple Store I don’t buy anything, and I’ve never gone in and bought something that I didn’t plan on buying before I arrived.
- seec 2y agoYet when you do the training to work in it, they insist for quite a while that they make more money per square foot than diamond merchant. Don't kid yourself, it's not because you can visit for free that the whole thing isn't design to extract the most money possible...
- dghlsakjg 2y agoOf course they gross more money than a jewelry store. That sounds impressive, but really isn't if you think about it. They sell very popular items that almost everyone in any mall in the country owns some version of that people WANT to buy every few years at most(computer, phone, headphones). Jewelry stores sell items that a lot of people will never own, and they sell items that people might buy every 5 years if they are really good customers.