Apple rarely ever innovates, so it's not surprising these new features seem underwhelming. What Apple does best is to perfect (others') existing ideas so that t

Apple rarely ever innovates, so it's not surprising these new features seem underwhelming. What Apple does best is to perfect (others') existing ideas so that they work more much more reliably than the competition. The number one pain point of technology today is that hardly any of it consistently works correctly more than 95% of the time. But when Apple releases a feature, it works 99% of the time instead. That's their key differentiator.