10 ms·

It’s not like that monopoly was handed to them. They have some of the best marketing in the world. There’s a quote from the CEO of Coca-Cola I remember but can

It’s not like that monopoly was handed to them. They have some of the best marketing in the world. There’s a quote from the CEO of Coca-Cola I remember but can’t find a source for, about why they still spend so much on advertising. When a pilot gets to cruising altitude, he doesn’t shut down the engines.

seec 2y ago
It's not really a monopoly (at least if we have to listen to them) and it wasn't handed to them, it was built on top of Steve Jobs' strong intuition and radical product choices for building an extremely appealing device at a palatable price point. Since then, they have been surfing that wave and that's pretty much it. The reason is pretty simple: people are sheep, they like to appear cool and "IN", iPhone was the thing that did that so they keep buying that. But in my opinion the tides are turning, Apple gear doesn't have the coolness factor they once had (everyone has them anyway) and the technological side is on a slippery slope for some time now. They still have some strong factors (like the chips) but those are being slowly but surely reduced to nothing by the competition and it doesn't look like Apple has much left in the tank (the idiot in charge fired everyone who could have done anything worthwhile anyway). As for their marketing, it is basically the same. It once was memorable and cool but nowadays it's all very forgettable and meh when it's not completely controversial in a bad way. As far as I'm concerned, their marketing doesn't bring them that many sales; nowadays the vast majority of people who buy Apple stuff buy it for reasons unrelated to the product marketing/specifications. And this is exactly why Apple is becoming something else, something that their loyal customers who ensured their long-term success do not really like...

10 ms·

It’s not like that monopoly was handed to them. They have some of the best marketing in the world. There’s a quote from the CEO of Coca-Cola I remember but can

by travisjungroth 2y ago

seec 2y ago
It's not really a monopoly (at least if we have to listen to them) and it wasn't handed to them, it was built on top of Steve Jobs' strong intuition and radical product choices for building an extremely appealing device at a palatable price point. Since then, they have been surfing that wave and that's pretty much it. The reason is pretty simple: people are sheep, they like to appear cool and "IN", iPhone was the thing that did that so they keep buying that. But in my opinion the tides are turning, Apple gear doesn't have the coolness factor they once had (everyone has them anyway) and the technological side is on a slippery slope for some time now. They still have some strong factors (like the chips) but those are being slowly but surely reduced to nothing by the competition and it doesn't look like Apple has much left in the tank (the idiot in charge fired everyone who could have done anything worthwhile anyway). As for their marketing, it is basically the same. It once was memorable and cool but nowadays it's all very forgettable and meh when it's not completely controversial in a bad way. As far as I'm concerned, their marketing doesn't bring them that many sales; nowadays the vast majority of people who buy Apple stuff buy it for reasons unrelated to the product marketing/specifications. And this is exactly why Apple is becoming something else, something that their loyal customers who ensured their long-term success do not really like...