3 ms·The biggest innovation they could have at this point would be the price, but that will never happen.by callalex 2y agoThe biggest innovation they could have at this point would be the price, but that will never happen.lysace 2y agoGotta preserve that 50% profit margin (ish).adamwk 2y agoIt happens every year? Just buy the iPhone 15, which will drop in price next week.