What problems does that B2B AI Enterprise product solve? For whom does it solve that problem? How do you know it is a problem? Do they know it is a problem?

What problems does that B2B AI Enterprise product solve? For whom does it solve that problem? How do you know it is a problem? Do they know it is a problem? Why is it a problem? Has it always been a problem and, if not, why now? How much of a problem is it? What have they done to solve it? How much have they put in to solve it? Are they still putting resources into solving it? How much will it make/save or what will it change? Has it worked (has it stopped being a problem) or not? Why are they dissatisfied with the solutions they have tried, if they have tried any? If you say Enterprise product, you implicitly target certain Enterprise/organizations, a certain segment. Talking with people in that hypothetical segment is a good start. It helps you with your messaging/language to get "communication impedance matching" if you will. What words are they using to describe the problem/pain? What words trigger a painful reaction or a nervous laughter? Which category uses which language (end user, buyer, etc.) Realistically, you'll have to try multiple channels and see which ones work best for you.