A few years out of date, but the competition bureau has this review from 2019 comparing pricing between provinces: https://competition-bureau.canada.ca/how-we-f

A few years out of date, but the competition bureau has this review from 2019 comparing pricing between provinces: https://competition-bureau.canada.ca/how-we-foster-competition/promotion-and-advocacy/regulatory-adviceinterventions-competition-bureau/review-mobile-wireless-services https://competition-bureau.canada.ca/how-we-foster-competiti... My takeaway from that is that Sasktel/MTS were much cheaper for a comparable plan, but the average revenue per user is near-identical - so the effect is mostly just that Sasktel/MTS users got more data with their plans. (Which tracks to me, if you halved the revenue of a provincial-scale carrier, they'd be a huge money loser regardless of how many executive salaries got cut or efficiencies got discovered.)