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And I'd be very happy to see the demise of De Beers. It's amazing that De Beers can thrive for more than 100 years, but still, using clever marketing and tight
by hintymad 2y ago
And I'd be very happy to see the demise of De Beers. It's amazing that De Beers can thrive for more than 100 years, but still, using clever marketing and tight control of supply to artificially jack up the price of diamond is counter-productive.
- ChrisMarshallNY 2y agoI have heard that they are the ones that made diamonds the engagement stone, and that was relatively recently. My mother and grandmother had sapphire engagement rings.
- dboreham 2y agoSo did Princess Diana. Some of this is regional -- the US is the epicenter of marketing diamonds while other places don't value them so much.
- ChrisMarshallNY 2y agoBoth me mum and grandmum were British.
- jamiek88 2y agoWe don’t say grandmum btw! But then you don’t say grandmom either and it’s just occurred to me that you were probably joking. Sigh.
- ChrisMarshallNY 2y agoIt was a joke. Here’s me mum: https://cmarshall.com/miscellaneous/SheilaMarshall.htm https://cmarshall.com/miscellaneous/SheilaMarshall.htm
- jamiek88 2y agoWhere was she from?
- ChrisMarshallNY 2y agoIt’s in the eulogy. Her parents were scouse.
- illwrks 2y ago100% correct, they with their advertising agency invented the idea that 'diamonds are forever'. There's plenty online but below is a good overview: https://theeyeofjewelry.com/de-beers/de-beers-jewelry/de-beers-most-famous-ad-campaign-marked-the-entire-diamond-industry/ https://theeyeofjewelry.com/de-beers/de-beers-jewelry/de-bee...