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Diamonds where valued before DeBeers even existed, but diamonds in engagement rings (especially in the US) are (at least partially) from a heavy marketing push
by RandomLensman 2y ago
Diamonds where valued before DeBeers even existed, but diamonds in engagement rings (especially in the US) are (at least partially) from a heavy marketing push by them in the 20th century. Previously engagement rings tended to be colored gemstones.
- euroderf 2y agoYes, I've read that in the early 20th century, other precious gemstones (like rubies & emeralds) had more than a third of the market for engagement rings.