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Segmentation determines marketing strategy. [0] For some segments, FOMO works. For some it doesn't. For others it will have a negative correlation. It is reaso
by brudgers 2y ago
Segmentation determines marketing strategy. [0] For some segments, FOMO works. For some it doesn't. For others it will have a negative correlation.
It is reasonable to be skeptical of advice on marketing from someone who is selling a product. Good luck.
[0]: Segmentation varies by product.
- kbr- 2y ago> It is reasonable to be skeptical of advice on marketing from someone who is selling a product. OTOH you should probably be even more skeptical of marketing advice from someone who did not successfully apply marketing to sell their product.
- brudgers 2y agoI use segmentation. In the segments I focus on, buyers tend to be experienced, patient and aware of market alternatives. I set my price to filter against price sensitive customers. My marketing is based around “service” and supported by purchase experience. I enjoy the process because of those decisions. Marketing based on FOMO can work. When FOMO sales works it will define the relationship with the customer. Customer relationships are what defines a business culture. But it is good to be skeptical.
- kbr- 2y agoThank you for the insights.