What he said. Furthermore it's worth pointing out when trying to execute a coordinated media push (especially with traditional media), you have no choice but t

What he said. Furthermore it's worth pointing out when trying to execute a coordinated media push (especially with traditional media), you have no choice but to give a lead time and put an embargo in place. This is standard practice when dealing with publications. 9 times out of 10 it goes off without a hitch. We were the 10%, so to speak.