Agreed. Gaming is very halo-product driven. AMD has no 4090-killer, so their entire range is always seen as second-best, even for the customers who should be

Agreed. Gaming is very halo-product driven. AMD has no 4090-killer, so their entire range is always seen as second-best, even for the customers who should be asking "what's the best choice AT MY SPECIFIC BUDGET". I suspect that's half the reason Intel runs their top-spec SKUs at such absurd wattages-- they've got to own the top slot for the enthusiast-gamers, even if it's a tiny shard of the total market. I'm sort of intrigued how this will work out for Intel's GPUs long-term. They have no claims of trying to chase the top market, and people were buying the A-series cards in significant part because they were what was available during Covid/Crypto GPU crushes.