And ‘content’ used to be called… well, actually, that word was only used to distinguish the ‘content’ from the medium of transmission or the particular web or

And ‘content’ used to be called… well, actually, that word was only used to distinguish the ‘content’ from the medium of transmission or the particular web or magazine layout being used, or something. Now people say ‘I love your content’, or even ‘I’m gonna get my phone out and consume some content’ which would have sounded utterly bizarre until very recently. There is a weird tendency for distinctly technical words to leak out and become common outside their original, very specific context. With the meaning warped, of course. Not a technical term, but I guess the most on-topic example here would be ‘hacker’. I guess ‘coding’ works too. ‘Influencer’ would be another. It originally was a term used to describe others, in much the same way as, say, ‘celebrity’ would be; now it’s common to see individuals proudly describing themselves as ‘influencers’. There’s something slightly disturbingly self-analytic about it. Like speaking in the third person. Anyway… </old man yells at cloud> (I’m not even old!)