Reading between the lines, what you're pointing out beyond the ideas of "free market" and "price gauging" (I don't see any difference between the two TBH) is ex

Reading between the lines, what you're pointing out beyond the ideas of "free market" and "price gauging" (I don't see any difference between the two TBH) is exactly that Google has monopolistic power in the space. They can set arbitrary prices and have customers pay anyway, with little fear of competition or market loss.