I think the general pattern is to go for drinks with potential buyers (typically bizdev people at your competitors) and drop hints. If they're interested they'l

I think the general pattern is to go for drinks with potential buyers (typically bizdev people at your competitors) and drop hints. If they're interested they'll bite. Avoid giving away too much information at the early stage though to any interested party, whoever you end up selling to won't want the sites core stats to be known to all the competitors.