The problem here is Nebula doesn't have to do any more innovation to attract customers. There are two ways to compete; sell the same product for a better price,

The problem here is Nebula doesn't have to do any more innovation to attract customers. There are two ways to compete; sell the same product for a better price, or sell a better product for the same price. You can sell the same product for a better price by innovating on technology/business, but when we artificially increase the cost of Google's product, it makes competitors artificially cheaper. The competitors don't need to actually do anything better than Google and they win out at the expense of the consumer.