My rule of thumb when reading a headline that says "How xx did yy." Is to always wonder "Did xx do yy?" There doesn't seem to be anything in the article to su

My rule of thumb when reading a headline that says "How xx did yy." Is to always wonder "Did xx do yy?" There doesn't seem to be anything in the article to suggest that these particular notebooks are anything other than fashion accessories and Veblen goods, certainly nothing to suggest any kind of conquering of the "Digital Era".