Tesco is expert at tailoring their ranges to exactly the sorts of local customers. Most big chains try to standardise ranges across the entire company in search

Tesco is expert at tailoring their ranges to exactly the sorts of local customers. Most big chains try to standardise ranges across the entire company in search of non-existent efficiencies. Tesco realises that what a shopper in the poor area of Belfast wants is quite different to a middle-class Glasgwegian, and it profits accordingly.