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Is ChatGPT really competing with a good professional copy writer or is it competing with "Whatever Carol from the in-house marketing department made up"? It is

Is ChatGPT really competing with a good professional copy writer or is it competing with "Whatever Carol from the in-house marketing department made up"? It is my opinion that most companies and government organisation put very little thought into writing and communication. Organisations will have large communications departments and yet they repeatably fail to communicate in a clear and easy to read language. Often there will multiple spelling error, despite of spellcheckers being almost as old as computers, but people can't use them or trust them blindly. Sentence makes no sense, or as in the article, they are empty and filled with cliches, and this is from professional communication departments. Frequently my municipality will send out information that is either not required, full of factual errors, poor wording and completely fail to provide you with enough details for you to actually act. Communications is difficult and yet it is given very little attention in modern organisations. ChatGPT won't work for people who already take writing serious, for everyone else, it's probably not far off or at least not significantly worse.

3eb7988a1663 2y ago
Government failures in communication is a huge bugbear of mine. I have multiple degrees, and I am routinely stymied by the intention of some government forms or signage. Is anyone involved wondering how the verbiage will be interpreted by an ordinary person? How is this text supposed to be accessible to someone who is ESL or otherwise of a mediocre level of literacy?
saaaaaam 2y ago
I had first hand experience of this recently. A tenant in a property I rent out was sent a near-incomprehensible email written in “building manager” gobbledegook by the agency who manage the property. “I would be most grateful if you can either facilitate the release of keys in order for the inspection to be undertaken on the date in question or otherwise revert notifying me of alternative arrangements for access”. This, translated, is “Please can you either leave a set of keys with the front desk on Monday, or let me know when you will be home so that we can knock on the door.” I think this is the sort of thing that AI actually CAN help with: give the product details of what needs to happen and it can write a (hilariously) a more “human-sounding” email vs this sort of dreadful “property agent with a stick up his ass” email.

3eb7988a1663 2y ago

Government failures in communication is a huge bugbear of mine. I have multiple degrees, and I am routinely stymied by the intention of some government forms or signage. Is anyone involved wondering how the verbiage will be interpreted by an ordinary person? How is this text supposed to be accessible to someone who is ESL or otherwise of a mediocre level of literacy?

saaaaaam 2y ago

I had first hand experience of this recently. A tenant in a property I rent out was sent a near-incomprehensible email written in “building manager” gobbledegook by the agency who manage the property. “I would be most grateful if you can either facilitate the release of keys in order for the inspection to be undertaken on the date in question or otherwise revert notifying me of alternative arrangements for access”. This, translated, is “Please can you either leave a set of keys with the front desk on Monday, or let me know when you will be home so that we can knock on the door.” I think this is the sort of thing that AI actually CAN help with: give the product details of what needs to happen and it can write a (hilariously) a more “human-sounding” email vs this sort of dreadful “property agent with a stick up his ass” email.