4 ms·
Most of this critique hinges on the author not being skilled in the practice of using LLMs to produce good writing outputs. ChatGPT is a bad writer, and is the
by CityOfThrowaway 2y ago
Most of this critique hinges on the author not being skilled in the practice of using LLMs to produce good writing outputs.
ChatGPT is a bad writer, and is the wrong tool for copy writing. That is a consequence of its post-training, though. I don't expect this to be true forever.
Using Claude or Writer would produce better outputs by an unskilled hand. And even with ChatGPT it's possible to get good outputs if you know what you're doing.
This implies that perhaps there will still be a role for copywriters as skilled users of LLMs. Though, I think it's more likely that the service of copywriting will transform copywriting products that centralize LLM know-how and expose simple self-service tools.
- Fricken 2y agoYou can ask Chat GPT to rewrite things in the voice of a particular author, or with other style directions. There are no guarantees it will follow your directions well, but you certainly aren't stuck with Chat GPT's default writing style.
- CityOfThrowaway 2y agoYup! That said, it is heavily biased in favor of meaninglessly metaphorical language and comma splices. I have a feeling that the early style guides were weighted heavily in favor of poetic forms because it was extremely impressive to see AI create poetry. But now we are used to it and we just want effective, boring writing!
- antimemetics 2y agoI just tell it to follow a concise style and Federal Plain Language Guidelines. Works great mostly but sometimes it misses some important details
- wordofx 2y ago[flagged]