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They don't provide unit numbers, likely for a reason. Look at their earnings presentation. If you go purely on camera unit sales, this wasn't even their best se
by postalcoder 2y ago
They don't provide unit numbers, likely for a reason. Look at their earnings presentation. If you go purely on camera unit sales, this wasn't even their best selling year (trailing twelve months) for cameras on a unit basis in the past 5 years. https://www.nikon.com/company/ir/ir_library/result/pdf/2025/25first_all_e.pdf https://www.nikon.com/company/ir/ir_library/result/pdf/2025/...
This is shoddy journalism. What was discussed in MD&A does not support the article's headline.
- claudiuio 2y agoThe headline is literally a quote from Nikon's own website. How is that shoddy journalism?
- postalcoder 2y agoIt's not. "Highest number of sales" can mean either "highest revenue" or "most units sold". The author ran with "Nikon Sold More Z9 Cameras than..." when that's 1. not what management said and 2. there's good reason to believe that they're referring to revenue when reading the statement in the context of the release.